If you've spent any time on fitness Instagram, you'll know that protein is everywhere.
High-protein breakfasts.
Protein bars.
Protein powders.
Protein puddings.
And suddenly it feels like you need to eat protein every 30 minutes to build muscle.
You don't.
But if you're strength training and want to build or maintain muscle, getting enough protein is important.
So let's make it simple.
Protein provides the amino acids your body needs to repair and build muscle.
Strength training creates the stimulus.
Protein helps provide the building blocks.
This becomes particularly important if you're trying to lose fat while maintaining muscle.
When you're eating fewer calories, you want to make sure your body has the resources it needs to maintain as much lean mass as possible.
That's why strength training and adequate protein are such an important combination.
For women who strength train regularly, a useful general range is around:
1.6-2.2g of protein per kilogram of body weight per day.
Your individual needs can vary depending on your body composition, training, goals and current phase.
For example, a 60kg woman might aim for roughly:
96-132g of protein per day.
That doesn't mean you need to hit exactly 114g every day.
Think of it as a useful target range rather than another number you can fail at.
One of the easiest ways to make your protein target feel manageable is to spread it across the day.
Rather than having:
Low-protein breakfast → low-protein lunch → protein mountain at dinner
Try to include a meaningful protein source in each main meal.
For example:
Breakfast: Eggs on toast with avocado
Lunch: Chicken salad wrap
Snack: Greek yoghurt and berries
Dinner: Pasta Bolognese with lean beef
Suddenly, your daily protein target becomes much less intimidating.
You have plenty of options.
And yes, protein powder can be useful.
It isn't magic.
It's simply a convenient option when getting enough protein from whole foods is difficult.
Protein becomes even more useful during a fat-loss phase.
When you're eating in a calorie deficit, your goal isn't simply to make the number on the scales smaller.
If you want to look lean, defined and athletic, you want to lose body fat while preserving muscle.
That's why your approach should include:
An appropriate calorie deficit.
Adequate protein.
Progressive strength training.
Recovery.
Not simply:
Eat as little as possible.
This is important.
You can eat 150g of protein every day and still not build muscle if your training isn't providing an effective stimulus.
And eating a high-protein diet doesn't automatically cause fat loss.
Your overall calorie intake still matters.
Protein is one piece of the bigger picture.
Your results come from the combination of:
Training + nutrition + recovery + consistency.
This is something I think gets missed in a lot of fitness advice.
You don't necessarily need to eat the same way throughout your entire transformation.
If you're in a fat-loss phase, your nutrition needs to support a calorie deficit.
If you're in a muscle-building phase, you may need more energy to support growth.
If you're at your desired body composition, your focus may shift to maintenance.
Your nutrition should have a purpose.
You're not supposed to diet forever.
You're supposed to understand how to eat for the phase you're in.
If you're struggling to get enough protein, don't completely overhaul your diet.
Look at the meals you're already eating.
Ask:
Can I add a protein source?
Small changes can make a significant difference over the course of a day.
And the best nutrition strategy is one you can actually repeat.
Strategic nutrition is a major part of the Built Strong Method™.
Because I don't want you following a meal plan for 12 weeks and then wondering what you're supposed to do afterwards.
Inside my 12-week online coaching programme, you learn how to understand protein, calories, macros and meal structure in the context of your individual goal and current phase.
You learn how to adjust your nutrition rather than constantly starting another diet.
Because ultimately, the goal is autonomy.
You finish Built Strong knowing how to train, how to fuel your body and how to make informed decisions for yourself.
Not because I gave you another list of rules.
Because you finally understand what you're doing and why.